Architecture
Salesforce shaped around how the business actually runs, not the other way round. Data, automation and integrations planned as one system.

Co-Founder & Director of Business Development, ShareCo
Anything is possible in Salesforce.
Visit ShareCoSalesforce / AI / Gemini Enterprise
What ShareCo builds
I co-founded ShareCo to build Salesforce around how a business actually works, then put AI to work inside it: in the cloud where that fits, and on local infrastructure where owning the stack is cheaper and keeps data in-house. Four things, done properly:
Salesforce shaped around how the business actually runs, not the other way round. Data, automation and integrations planned as one system.
When clicks run out, code takes over. Custom Apex and Lightning Web Components for inventory, field operations, billing and accounting.
Gemini Enterprise and Vertex AI wired into the workflows people already run: research, drafting, triage and reporting. Every agent gets scoped access, and every action that changes a record is reviewed before it lands.
Custom deployments that run models on your own architecture, inside your network. Inference costs drop at scale, private data stays in-house, and there is no SaaS subscription or vendor roadmap to wait on.
ShareCo Academy
Handing a client a system nobody can operate is how good work rots. So ShareCo Academy is the other half of the consultancy: four tracks that take someone from a first look at an org through to running development agents against a live one. Every guardrail we teach is named after the incident that produced it.
New admins, accidental admins, and ops people who inherited an org.
Ready to sit the Administrator exam.
Admins moving into development, and developers new to the platform.
Shipping Apex and components that survive review.
Teams deploying AI on the platform, and the leaders funding it.
An agent in production that does not invent numbers.
Working Salesforce developers and the consultancies they run.
Running agents against a live org with verification discipline.
ShareCo Workbook
ShareCo Workbook is our new product from ShareCo Labs: an agentic CRM for researching accounts, preparing outreach and keeping the evidence behind every next step. It is a separate ShareCo product, not a Salesforce managed package.
In internal beta. Waitlist open.
Join the Workbook waitlistThe journey so far
Chapter 01 / The start
Contract work grew into internal tools for businesses.
Chapter 02 / Open source
A themeable component library built for StitchesJS, released on GitHub.
View the repoChapter 03 / SMT Research
Custom Apex and Lightning Web Components, Flow automation, inventory, field operations, billing and accounting integrations.
Chapter 04 / ShareCo
Building Salesforce around how a business actually works, and teaching the client's team to run it through ShareCo Academy. I lead business development, connecting clients and partners with our consulting, delivery and training work.
Visit shareco.caChapter 05 / Now
Custom local AI deployments on our clients' own architecture, cutting internal costs at scale and letting companies skip the SaaS headache. Alongside that, building ShareCo Workbook, our agentic CRM.
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